Tag Archive: Meta Tags

SEO Checklist

The WebConfs website has a very useful list of “Best and Worst Practices for Designing a High Traffic Website.” Basically they collected all the major factors that might affect the search optimization of your site, attributing a score to them. The score ranges from -3, which is very bad for your site, to +3, which is very good. Below you will find a summary of the most important factors:
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Although off-site optimization is generally considered to be more important, ignoring on-site search engine ranking factors can be costly. Things like solid internal linking and keyword-rich titles can have a very significant impact (as I’ve said before). Meta tags, while they’ve fallen out of vogue as the on-site optimization method of choice, can also play an important role in your site’s search engine rankings.

What are meta tags?

For those who don’t know, a meta tag is an HTML tag that resides in the <head> section of a web page. Unlike other HTML tags, meta tags do not appear anywhere on the page itself, so most visitors never see them. Different meta tags serve different purposes, but they are generally used to provide additional information about the page. The meta description tag, for example, provides a brief summary of the page’s content. How this information gets used varies from tag to tag.

Examples of meta tags:

<meta name="distribution" content="global" />

<meta name="language" content="en, sv" />

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