It is always a good idea to be updated on the factors that search engines use to determine search results and rank websites. SEOMoz released a very detailed document titled “Search Engine Ranking Factors V2”, which outlines the views of 34 SEO experts regarding how Google’s algorithm works. Below you will find the Top 5 positive and negative factors on the study:

Top 5 Positive Factors

  1. Keyword Use in Title Tag
  2. Global Link Popularity of Site
  3. Anchor Text of Inbound Link
  4. Link Popularity within the Site
  5. Age of Site

Top 5 Negative Factors

  1. Server is Often Inaccessible to Bots
  2. Content Very Similar or Duplicate of Existing Content on the Index
  3. External Links to Low Quality/Spam sites
  4. Participation in Link Schemes or Actively Selling Links
  5. Duplicate Title/Meta Tags on Many Pages